As the Content Strategist for Avtex, I played a large role in the redesign and redevelopment of the organization’s website. Throughout the process, I worked closely with the vendor to help develop the overall strategy for the website, including the site’s information architecture, branding and more. In addition to content consulting, I also wrote a good deal of the site’s content.
As a contract Content Strategist with Medtronic, I work with business partners to develop roadmaps for updating and creating website content. Below are just a few samples of website content I have consulted on. Click on the images below to view each section.
As a contractor with Ameriprise Financial, I provided UX-focused content strategy consulting and execution during a major rebrand of the organization’s Columbia ThreadNeedle website. While I worked on the entire website, two main areas of focus during my tenure on the project included the 529 Plan and Contact Us sections. Click on the images below to view more.
